What is Amazon's Choice?
Amazon's Choice often abbreviated as AC, is a distinction Amazon gives to specific product listings that excel in performance. Items with this badge can be directly bought through Amazon Echo's voice assistants, and for those subscribed to Amazon Prime, such purchases are logged to simplify future buying. This feature, initiated in 2015, was designed to enhance the shopping experience alongside Amazon Echo and has subsequently been incorporated into Amazon's main platform and mobile application.
Recently amazon sometimes replaces AC with Overall pick up
Or on amazon search page
Listing details page, you can also see the AC label as well:
What's the Advantage of Amazon's Choice?
For buyers:
When customers order with voice (with Alexa) then order will be placed by who has AC badge. This is saving time for customers.
For sellers:
Products with the AC badge are perceived as high-caliber, value-for-money options that Amazon has vetted. This badge can drive more traffic and boost conversion rates.
How to get the Amazon's Choice badge?
Amazon's internal system determines which products deserve this recognition. To understand the criteria, hover over the Amazon's Choice badge: products need to be top-rated, fairly priced, and ready for quick shipping. Sellers aiming for this accolade can focus on:
1. Sales & Conversion Performance:
2. Ratings:
3. Prime FBA Shipping Method:
4. Correct Keyword targeting:
Additionally, the Seller Sprite offers insights on AC keywords, showing which product-specific search terms carry the AC endorsement.
For example: this ASIN B00A6MKU7A has 79 AC keywords. Sellers can get this data by using SellerSprite Reverse ASIN tool
5. Brand registration
As we all know, the brand awareness of the Amazon platform is strong, and there has always been preference for brand registered sellers. Therefore, sellers who have enrolled brand registry have a greater chance of obtaining the Amazon's Choice badge than who don't have.
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